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StoryBrand teaches businesses to clarify their message. Their homepage headline is strong. Donald Miller's face is right there. But I want to show you what happens the moment you look at their navigation. Because that's where the framework breaks down on their own site. The hero is genuinely good. Clarify your message so customers engage. All caps, bold, clear. That's how you lead a personal brand. Now look at the nav. Six choices. Hire a StoryBrand Marketer. Messaging Intervention. Become a Guide. On-Demand Course. In-Person Training. Plus a button. A first-time visitor faces six decisions before they've made one. Half of these are insider names. The hero hides a product-sprawl problem the nav puts right out in the open. The fix is the framework's own rule. Plain language. Collapse it to three paths. Do it myself. Hire someone. Work with StoryBrand directly. StoryBrand scores a 38 out of 60. The hero is an 8. The nav drags it to a 4. The framework gets harder to apply the closer you are to your own business. If a company that teaches messaging can leave jargon in its navigation, your site probably has the same blind spot. That's what we do at Gather Studio. Link's below. Talk soon.
Tip: tap any word to jump the prompter there. With voice-follow on, just talk and it keeps pace.