August 16, 2026 · 3 min read · build-in-public
Gather Studio · Field Notes
Practical advice
for small businesses.
On websites, messaging, local SEO, and showing up where your customers are looking.

My Business Card QR Code Went to the Wrong Page. Here's What I Learned.
4 min read · Small Business
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7 Signs Your Website Is Quietly Losing You Customers
2 min read · web-design

The Pause That Made Me a Better Writer
5 min read · Writing

What Nineteen Years of Preaching Taught Me About Small Business Marketing
5 min read · Messaging

What Studio Ghibli Taught Me About Marketing
3 min read · Messaging

The Cobbler's Kids
3 min read · Blueprint Session

StoryBrand Is a Good Framework. Here's Where It Stops.
5 min read · StoryBrand
I
I Scored Three StoryBrand Sites. They All Got the Same Thing Wrong.
4 min read · Audit

Squarespace vs. Gather Studio: An Honest Comparison
4 min read · Web Design

What Most Web Design Agencies Are Actually Selling You
5 min read · Web Design

What the Farmers Market Taught Me About Small Business Websites
3 min read · Web Design

Clarity Means Letting the Clever Version Die
3 min read · Messaging

Who Is Your Customer? (Stop Hedging the Answer)
4 min read · Messaging

Nobody Reads Your Website (Here's What They Actually Do)
5 min read · Web Design

What to Put on Your Google Business Profile (Most Businesses Skip Half of It)
5 min read · Google Business Profile

How to Get Your Service Business Into the Google Maps 3-Pack
4 min read · Local SEO

5 Things Your HVAC Website Needs to Rank on Google
5 min read · HVAC

Web Design for Plumbers: What Actually Gets Phone Calls
4 min read · Web Design

Why I Started Gather Studio
3 min read · Small Business

StoryBrand for Small Business: A Practical Guide
5 min read · StoryBrand

How Much Should a Small Business Website Cost in 2026?
5 min read · Web Design

Why Your Website Isn't Converting (And the Framework That Fixes It)
3 min read · StoryBrand