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Gather Studio

Gather Studio · Field Notes

Practical advice
for small businesses.

On websites, messaging, local SEO, and showing up where your customers are looking.

August 16, 2026 · 3 min read · build-in-public

I Burned $20 Fixing a 503. Here's the $0 Way.

My Business Card QR Code Went to the Wrong Page. Here's What I Learned.

My Business Card QR Code Went to the Wrong Page. Here's What I Learned.

4 min read  ·  Small Business

7

7 Signs Your Website Is Quietly Losing You Customers

2 min read  ·  web-design

The Pause That Made Me a Better Writer

The Pause That Made Me a Better Writer

5 min read  ·  Writing

What Nineteen Years of Preaching Taught Me About Small Business Marketing

What Nineteen Years of Preaching Taught Me About Small Business Marketing

5 min read  ·  Messaging

What Studio Ghibli Taught Me About Marketing

What Studio Ghibli Taught Me About Marketing

3 min read  ·  Messaging

The Cobbler's Kids

The Cobbler's Kids

3 min read  ·  Blueprint Session

StoryBrand Is a Good Framework. Here's Where It Stops.

StoryBrand Is a Good Framework. Here's Where It Stops.

5 min read  ·  StoryBrand

I

I Scored Three StoryBrand Sites. They All Got the Same Thing Wrong.

4 min read  ·  Audit

Squarespace vs. Gather Studio: An Honest Comparison

Squarespace vs. Gather Studio: An Honest Comparison

4 min read  ·  Web Design

What Most Web Design Agencies Are Actually Selling You

What Most Web Design Agencies Are Actually Selling You

5 min read  ·  Web Design

What the Farmers Market Taught Me About Small Business Websites

What the Farmers Market Taught Me About Small Business Websites

3 min read  ·  Web Design

Clarity Means Letting the Clever Version Die

Clarity Means Letting the Clever Version Die

3 min read  ·  Messaging

Who Is Your Customer? (Stop Hedging the Answer)

Who Is Your Customer? (Stop Hedging the Answer)

4 min read  ·  Messaging

Nobody Reads Your Website (Here's What They Actually Do)

Nobody Reads Your Website (Here's What They Actually Do)

5 min read  ·  Web Design

What to Put on Your Google Business Profile (Most Businesses Skip Half of It)

What to Put on Your Google Business Profile (Most Businesses Skip Half of It)

5 min read  ·  Google Business Profile

How to Get Your Service Business Into the Google Maps 3-Pack

How to Get Your Service Business Into the Google Maps 3-Pack

4 min read  ·  Local SEO

5 Things Your HVAC Website Needs to Rank on Google

5 Things Your HVAC Website Needs to Rank on Google

5 min read  ·  HVAC

Web Design for Plumbers: What Actually Gets Phone Calls

Web Design for Plumbers: What Actually Gets Phone Calls

4 min read  ·  Web Design

Why I Started Gather Studio

Why I Started Gather Studio

3 min read  ·  Small Business

StoryBrand for Small Business: A Practical Guide

StoryBrand for Small Business: A Practical Guide

5 min read  ·  StoryBrand

How Much Should a Small Business Website Cost in 2026?

How Much Should a Small Business Website Cost in 2026?

5 min read  ·  Web Design

Why Your Website Isn't Converting (And the Framework That Fixes It)

Why Your Website Isn't Converting (And the Framework That Fixes It)

3 min read  ·  StoryBrand