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Gather Studio

Blueprint Sessions · Gather Studio

One conversation that changes how you talk about your business.

Most business owners are losing customers before the first meeting — not because their service is bad, but because their message is confusing. A Blueprint Session fixes that.

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How it works

01

Before we meet

I audit your website, social profiles, and current message using the Plainspoken Blueprint framework. You walk in knowing exactly what I found.

02

The 60-minute call

We focus on one problem — your message, your offer, your site, your sales conversation — and work through it live. No agenda templates. Just the real thing.

03

Same-day action plan

After the call I send a written summary: what we found, what to fix, and exactly how to do it. Not a doc full of observations. A doc full of next steps.

Pricing

Pick the right amount of time.

Single Session

$250

one-time

One focused conversation to fix your message, clarify your offer, or unstick a business decision.

  • 60-minute live coaching call
  • PB audit of your current message before we meet
  • Written action plan delivered same day
  • Recording of the session (yours to keep)
Most popular

2-Session Pack

$450

one-time · save $50

Two sessions over 30 days. Best for a website rewrite, a new offer launch, or a message overhaul.

  • Two 60-minute coaching calls
  • PB audit before session one
  • Action plan after each call
  • Email access between sessions
  • Recordings included

Monthly Coaching

$199/mo

recurring · cancel anytime

Four sessions a month. Ongoing message coaching, business clarity, and marketing accountability.

  • Four 60-minute calls per month
  • Async feedback via email
  • PB framework applied to every channel
  • Priority scheduling
  • Monthly action plan

Group workshops

Bring the Blueprint to your community.

I run small-group Blueprint workshops at libraries, churches, and community spaces — affordable for individuals, high-value for the room. 2 hours, 8–20 people, hands-on message work.

Group rate: $35–75 per person depending on size and venue. Libraries and nonprofits get a reduced rate. Email me to schedule.

Inquire about a workshop →

Public library

Free or low-cost room rental. Ideal for small business owners.

Church fellowship hall

Great for nonprofit, ministry, or community-facing orgs.

Chamber of commerce

Built-in audience of local business owners.

Your own location

Bring the workshop to your team, staff, or clients.

Who you're talking to

Matt Headley — Gather Studio

I built the Plainspoken Blueprint after watching small businesses lose customers to competitors who were worse at the actual work — but better at saying what they did. The framework comes from StoryBrand, Donald Miller's Building a StoryBrand, and 10 years of writing for businesses across Alabama.

I've run the Blueprint on restaurants, wedding vendors, florists, churches, nonprofits, and city agencies. Every time, the problem is the same: the business owner knows what they do, but their website doesn't.

matthewheadley.com →