Blueprint Sessions · Gather Studio
One conversation that changes how you talk about your business.
Most business owners are losing customers before the first meeting — not because their service is bad, but because their message is confusing. A Blueprint Session fixes that.
See pricing →How it works
01
Before we meet
I audit your website, social profiles, and current message using the Plainspoken Blueprint framework. You walk in knowing exactly what I found.
02
The 60-minute call
We focus on one problem — your message, your offer, your site, your sales conversation — and work through it live. No agenda templates. Just the real thing.
03
Same-day action plan
After the call I send a written summary: what we found, what to fix, and exactly how to do it. Not a doc full of observations. A doc full of next steps.
Pricing
Pick the right amount of time.
Single Session
one-time
One focused conversation to fix your message, clarify your offer, or unstick a business decision.
- ✓60-minute live coaching call
- ✓PB audit of your current message before we meet
- ✓Written action plan delivered same day
- ✓Recording of the session (yours to keep)
2-Session Pack
one-time · save $50
Two sessions over 30 days. Best for a website rewrite, a new offer launch, or a message overhaul.
- ✓Two 60-minute coaching calls
- ✓PB audit before session one
- ✓Action plan after each call
- ✓Email access between sessions
- ✓Recordings included
Monthly Coaching
recurring · cancel anytime
Four sessions a month. Ongoing message coaching, business clarity, and marketing accountability.
- ✓Four 60-minute calls per month
- ✓Async feedback via email
- ✓PB framework applied to every channel
- ✓Priority scheduling
- ✓Monthly action plan
Group workshops
Bring the Blueprint to your community.
I run small-group Blueprint workshops at libraries, churches, and community spaces — affordable for individuals, high-value for the room. 2 hours, 8–20 people, hands-on message work.
Group rate: $35–75 per person depending on size and venue. Libraries and nonprofits get a reduced rate. Email me to schedule.
Inquire about a workshop →Public library
Free or low-cost room rental. Ideal for small business owners.
Church fellowship hall
Great for nonprofit, ministry, or community-facing orgs.
Chamber of commerce
Built-in audience of local business owners.
Your own location
Bring the workshop to your team, staff, or clients.
Who you're talking to
Matt Headley — Gather Studio
I built the Plainspoken Blueprint after watching small businesses lose customers to competitors who were worse at the actual work — but better at saying what they did. The framework comes from StoryBrand, Donald Miller's Building a StoryBrand, and 10 years of writing for businesses across Alabama.
I've run the Blueprint on restaurants, wedding vendors, florists, churches, nonprofits, and city agencies. Every time, the problem is the same: the business owner knows what they do, but their website doesn't.
matthewheadley.com →