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Gather Studio

Gather Studio by Matt Headley

Websites that say something.
Real work. Real results.

Every site here is built on the Plainspoken Blueprint — a framework that fixes the message before the design.

Client work, SaaS tools, published books, and public audits. This is the portfolio — also indexed as examples and work.

What clients say

Real results. Real people.

Kevin Bussema
Matt didn't change my business. He helped uncover the common thread that had been there all along.
Kevin Bussema
Founder, The Collaborative Collective
Jason Wright

It was an experience where I felt seen.

JW
Jason Wright
Theater Director, Piedmont City Schools
HOVER →
Jason Wright

You have a way of getting down to where the rubber meets with a person. You truly, at your deepest core, want to help people understand themselves — connect with what's really their identity. I felt seen. Not just served. That's why I trust you with it.

Jason Wright
Theater Director, Piedmont City Schools
Jessica Whitfield

He asks a lot of questions to really understand what matters to you and makes you tick.

JW
Jessica Whitfield
Owner, Kingdom Focus Photography
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Jessica Whitfield

Matt is very easy to work with. He is very intentional and interested in what makes your business creative and unique. He asks a lot of questions to really understand what matters to you and makes you tick.

Jessica Whitfield
Owner, Kingdom Focus Photography
Micah Junior

Fast, easy to work with. Matt should be your number one choice.

MJ
Micah Junior
Rental business owner
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Micah Junior

Matt did a great job designing the website for my rental business. He was fast, easy to work with, and a great help. If you need a website created, Matt should be your number one choice.

Micah Junior
Rental business owner
Samuel Sawyer

He shared our passion with readers across the South.

SS
Samuel Sawyer
Aquality Farms, Alabama
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Samuel Sawyer

Matt did a wonderful job highlighting our mission at Aquality Farms. He took the time to ask questions, build a relationship and share our passion with readers across the South!

Samuel Sawyer
Aquality Farms, Alabama
Jean Ellison

He took the time to understand my story. Genuinely invested in this community.

JE
Jean Ellison
Jacksonville, AL
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Jean Ellison

Matt Headley captured my story in a way that was fascinating. He was so easy to talk to — he really took the time to UNDERSTAND my story. He is GENUINELY invested in this community. 10/10 highly recommend.

Jean Ellison
Jacksonville, AL
Summer Jennings

My jaw dropped when I opened that website. Stunning. Wow!

SJ
Summer Jennings
Director, Jacksonville Christian Outreach Center
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Summer Jennings

Stunning! My jaw dropped when I opened that website. Wow!! Matt built something that actually looked like us — not a template, not a theme. It felt like ours from the first second.

Summer Jennings
Director, Jacksonville Christian Outreach Center
Eric Traynor

Director's Dream. That is Matt. There is NO hyperbole here. Just the truth.

ET
Eric Traynor
Theatre Director & Professor, Jacksonville State University
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Eric Traynor

There is a code amongst directors of theatre. The highest grade is DD. Director's Dream. That is Matt. Intelligent, hard working, always early to rehearsal, humble, early line memorization, and he took my notes earnestly and applied them the very next rehearsal. His acting and singing talent is extraordinary. He absolutely could have made a Broadway career for himself, had he chosen that path. But what set him apart even more was that, even though he was THE TITLE ROLE, he was kind and helpful to every single person that worked on that production. There is NO hyperbole here. Just the truth.

Eric Traynor
Theatre Director & Professor, Jacksonville State University
VIDEO TESTIMONIAL
I Felt Honored and Relieved
Jason Wright — Piedmont City Schools
VIDEO TESTIMONIAL
You Also Are an Artist
Jason Wright — Piedmont City Schools

Hover any card to read the full quote.

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Software built for specific trades

Tools that do one thing well

Each product is built for a trade that had no real software built for it. Hover screenshots to scroll. Click cards with ▶ to watch a walkthrough.

GSD — Gather Studio Dashboard preview
GSD — Gather Studio Dashboard
app.gatherstudio.app
SaaS · CRM

CRM, task automation, and Iris AI — built for wedding vendors, nonprofits, and small businesses. $29–$149/mo.

ReelStudio preview
ReelStudio
gatherstudio.app/reelstudio
SaaS · Video

Browser-based teleprompter + screen recorder. 9:16, 1:1, 16:9 canvas crop. No install. Built for solo creators.

SermonCoach
sermoncoach.app
SaaS · Ministry

AI-powered sermon coaching. Weekly prep, structure feedback, and delivery notes. $29/mo.

PREVIEW COMING
Petal Studio
petalstudio.app
SaaS · Florals

Recipe builder, market scheduling, and client reservations for wedding florists. $39/mo founding.

MarketDay
marketdayapp.com
SaaS · Markets

Vendor roll call, market-day ops, and shopper discovery for farmers markets.

Tend Money preview
Tend Money
money.tendmarriage.com
SaaS · Finance

SMS budget alerts for couples. Plaid-connected. Helps newlyweds stay on the same page about money.

Ventures built by Matt Headley

The work we live in

Every venture here is active. These aren't demos — they're the actual sites Matt uses to run his businesses.

Gather Studio preview
Gather Studio
Gather Studio
gatherstudio.app
Agency

The hub. Message coaching, web design, and SaaS tools for small businesses.

The Aisle preview
The Aisle
theaisle.app
Bridal Show

Oct 18 bridal show in Anniston. Vendor registration, ticket sales, and couple matching.

Matt Headley preview
Matt Headley
matthewheadley.com
Personal Brand

Personal brand site — writing, speaking, software, and venture portfolio.

Southern Legends
southernlegends.blog
Publishing

Long-form profiles of extraordinary people in the American South. Podcast + book.

Heather Florals
heatherflorals.com
Florals

Custom wedding and event florals. Built around the designer, not the arrangements.

Tend Marriage preview
Tend Marriage
tendmarriage.com
Marriage Curriculum

Pre-marriage curriculum for couples and the clergy who work with them.

BridalShowReviews.com
bridalshowreviews.com
Reviews Platform

Independent reviews of bridal shows across the South. Helps couples decide before they go.

Client sites built by Gather Studio

Built for real people

Every site here started with a message problem. We fixed that first, then built around it.

Piedmont City Schools Theater
piedmont.gatherstudio.app
Performing Arts

A site that made its director feel seen. Built around Jason Wright's story, not the school's logo.

View site →hover for testimonial
Jason Wright
Jason Wright
Theater Director, Piedmont City Schools

You have a way of getting down to where the rubber meets with a person. You truly, at your deepest core, want to help people understand themselves — connect with what's really their identity. I felt seen. Not just served. That's why I trust you with it.

View Piedmont City Schools Theater
Jason Wright
jasonwright.gatherstudio.app
Personal Brand

Personal brand site for a music educator and theater director. Built to lead with voice, not résumé.

View site →hover for testimonial
Jason Wright
Jason Wright
Theater Director, Piedmont City Schools

You have a way of getting down to where the rubber meets with a person. You truly, at your deepest core, want to help people understand themselves — connect with what's really their identity. I felt seen. Not just served. That's why I trust you with it.

View Jason Wright
Silver Run Chapel
silverrunchapel.gatherstudio.app
Wedding Venue

Venue site for Renee Rice's Silver Run Chapel in Calhoun County — the story of the land, not just the space.

Jacksonville Christian Outreach
myjcoc.org
Nonprofit

Community ministry site rebuilt around what JCOC actually does for people — food, hope, stability.

Regal Maltese preview
Regal Maltese
regal-maltese.vercel.app
Pet Business

Premium Maltese breeder site. Every page opens with the dog, not the breeder.

RR Travel Service
rrtravelservice.gatherstudio.app
Travel

Travel agency site for Renee Rice. Built to convert the couple who already knows where they want to go.

Joelle Tyler
joelletyler.gatherstudio.app
Personal Brand

Voice coaching and performance site. Designed to feel like the first lesson — warm, confident, specific.

Emotional Support Chicken preview
Emotional Support Chicken
esc.gatherstudio.app
Retail

Branding and site for a novelty gift brand. The name does the work — the site just had to not get in the way.

We built these. We can build yours.Start with a free audit →

Video & Reels

Shot on-site, same day as the audit

B-roll captured at the client's location — store, studio, or office. Every frame is real. No stock.

Travel Agency · Anniston, AL

R&R Travel Service

Lifestyle reel for a travel agent site rebuild. Captures the feeling of the brand, not just the office.

Your reel here

We shoot B-roll on the day of your audit. No extra charge. No scheduling delay.

Book a session →

Plainspoken Blueprint — public audits

What we find when we look

We run the Plainspoken Blueprint on national and regional brands — not to embarrass anyone, but to show what most websites get wrong and exactly how to fix it. Every audit is free and public.

See all audits →Want your site audited? It's free. Request one →
Want your site scored? It's free and takes 48 hours.Request yours →

Writing

Books in progress

Matt writes alongside the client work — memoir, curriculum, and a field guide for the methodology. These are long games.

Clever Confuses. Clarity Sells.
Drafting
Clever Confuses. Clarity Sells.
The Plainspoken Blueprint field guide
Business · Methodology

The book behind the framework. Every business communication mistake I've seen, named and fixed. Written for owners who are tired of being told to 'tell their story.'

hover for the line →

Every business communication mistake I've seen, named and fixed.

Clever Confuses. Clarity Sells.
Read more →
Tend: Before the Wedding
Drafting
Tend: Before the Wedding
Pre-marriage curriculum
Marriage · Book

A curriculum for couples and the clergy who walk with them. Based on ten years of marriage counseling and pastoral work. Built around real conversations, not checklists.

hover for the line →

Real conversations, not checklists.

Tend: Before the Wedding
Read more →
Writing and Building With AI
Drafting
Writing and Building With AI
Without losing yourself
AI · Craft

Two jobs in writing and building: sourcing (only yours) and shaping (AI can help). How to use AI without handing it your voice, your judgment, or your creative act.

Two jobs in writing and building: sourcing (only yours) and shaping (AI can help).

Writing and Building With AI
Southern Legends
Publishing
Southern Legends
Long-form profiles → book
Narrative Nonfiction

Each published profile is a chapter banked. Profiles are live at southernlegends.blog. The book is being assembled from the ground up — reported, not written from memory.

hover for the line →

Each published profile is a chapter banked.

Southern Legends
Read more →
Broken Ground
In progress
Broken Ground
Memoir
Memoir

A memoir about faith, land, and what gets lost when institutions fail the people inside them. Set in northeast Alabama. Long game — traditional publishing.

hover for the line →

What gets lost when institutions fail the people inside them.

Broken Ground

Field Notes

From the blog

How the work gets done — real sessions, real clients, real results.

July 19, 2026 · 2 min read

7 Signs Your Website Is Quietly Losing You Customers

Read more →
The Pause That Made Me a Better Writer

July 3, 2026 · 5 min read

The Pause That Made Me a Better Writer

I was writing more than ever. But I wasn't thinking. Then a lag in a conversation changed everything about how I work, create, and show up for the people I serve.

Read more →
All posts →
Matt Headley
Gather Studio

Let's build yours

Your site should make people feel seen.

Every build starts with the message. Get that right and the rest follows.

Audit my website — it's free →Book a call