Gather MarketingYou're a licensed, experienced contractor. Your website has your name on it, a phone number, and a photo of a finished project. That's not enough anymore. The homeowner calling at 10pm on a Tuesday is going to call whoever showed up first on Google and had a clear way to reach them.
What we see on most contractors sites
- ✗No H1 that says what you do and what city you serve — Google can't rank you
- ✗No before/after photos — the strongest converter in home services
- ✗No Google Business Profile or an unoptimized one — you're invisible in the Maps 3-Pack
- ✗No response time promise — homeowners with emergencies need to know you answer
What Gather Marketing delivers
Message before design
We start by figuring out what to say. Who calls you (not just 'homeowners' — be specific). What problem they have that's urgent. What makes you the right call. Then we build.
Trade-specific copy
Not generic 'quality work at fair prices.' Specific: what you do, what you don't do, what cities you serve, what your typical job looks like and what it costs.
Google ranking setup
Maps 3-Pack is where most local contractor calls come from. We optimize your GBP, set up local citations, and make sure your city shows up in the right places on your site.
Mobile + speed
80% of emergency contractor searches happen on phones. Your site loads in under 2 seconds or we haven't done our job.
Related reading
Ready to see what a Gather Marketing site looks like for contractors?
Free 15-minute audit. We look at your current site, score it on 6 lenses, and tell you exactly what to fix first.