Free Resource

6 things every converting website gets right.

Run through this before you pay anyone to fix your site. Most agencies skip lens 4 and 5. That’s where conversions live.

01Hero

Does your headline name the customer's outcome, not your company's name?

Score yourself 0–10

Red flag

If your headline has your business name in it, score yourself 0–3.

02Problem

Do you name a specific pain your customer feels, in their language?

Score yourself 0–10

Red flag

“Growing your business” is not a specific pain. “Working 60 hours a week and still losing to competitors with worse products” is.

03Plan

Do you show a clear 2–3 step process for working with you?

Score yourself 0–10

Red flag

If a visitor can't explain your process to a friend in one sentence, you don't have a plan section.

04CTA

Is there one primary action on your homepage that repeats 3+ times?

Score yourself 0–10

Red flag

Three different “Book a call,” “Learn more,” and “Get a quote” buttons all competing equally.

05Photos

Do your testimonials include a real photo of the customer, not just a name?

Score yourself 0–10

Red flag

Any testimonial without a face loses 60% of its trust signal.

06Proof

Is your social proof specific? Numbers, names, outcomes?

Score yourself 0–10

Red flag

“John loved working with us!” is not proof. “$47,000 in new revenue in 30 days” is proof.

Your score

Add your scores. 50+ = B or better. 40–49 = you’re close. Below 40 = you’re leaving real conversion on the table.

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