Gather StudioGather Studio · Free Service
Your free website audit.
We run the Blueprint on it.
We score your site across six lenses — hero, problem, plan, CTA, photos, proof — and send you a personal 3-minute video of exactly what to fix. No pitch. No pressure. Just the truth about your site.
The Plainspoken Blueprint · Six Lenses
Six questions. Most sites fail four of them.
Does your hero say what you do, who it's for, and why it matters — in one breath?
Most heroes say something vague like "Helping you reach your potential." The visitor has no idea what that means.
Do you name the real problem your customer is living with — out loud?
Most sites skip the problem entirely. They go straight to the solution. Visitors don't connect the dots.
Is there a clear, simple path to working with you — 3 steps or fewer?
When visitors can't see the path, they leave. Not because they don't want what you offer. Because they can't figure out how to get it.
Does your site have one dominant call to action — repeated, consistent, unmissable?
Most sites have 6–12 competing buttons. When everything is a call to action, nothing is.
Do your photos include a real person — the owner, a client, someone in the actual experience?
Stock photos of hands shaking and laptops on desks cost you trust. People buy from people. They need to see a face.
Is there real evidence — testimonials, case studies, results — that someone trusts you?
A claim with no proof is just marketing. A testimonial is someone else's word for it. That's the difference.
What you get
More than a score. An honest opinion.
Screen recording of your site with Matt's voice over it. He points at the actual problems. No vague advice.
Six categories scored. You know exactly where you stand and which fix would move the needle fastest.
Not a 12-point list. One thing. The thing that will matter most. Do it yourself or hire us to do it.
If the fix requires a rebuild, we show you a draft — same day as the audit — of what the new site would look like.
“It was an experience where I felt seen.”
Book your free audit.
15 minutes on a call. You'll leave knowing exactly what's wrong and what to do about it.